Drives and Controls 2018

Drives and Controls 2018, what a show!

Its now been roughly 2 months since the Drives and Controls Exhibition at the NEC in Birmingham and finally we have time to reflect.

At the exhibition we officially launched our new range of door gear from Esbee with 3 brilliant interactive displays which proved very popular with passers-by. The 80dB siren on our tower light certainly made people look our way!

As well as Esbee, we also had another new range to launch which we kept under wraps until the opening day. This was a brand new range of relays for the UK, although they have been sold by some very large OEM’s for many years already. To help the Launch we had one of the owners, Mr Huang, and Kira Hu Export Manager from Shenler Electric.

Shenler Manufacture many different types of relays for the industrial electronics industry from simple 5-pin plugin relays up to 4 pole ice cube relays and plug-in in time delay relays. They even manufacture a relay which is sealed against humidity and dust. Below is a video of their demo case showing these sealed relays.


This was the single biggest event in Charter Controls history since starting the company and it certainly paid off. It took nearly a year in the planning but it was totally worth it.

Although the footfall of the show was a little disappointing, the quality of the leads we received was fantastic. It was also great to see so many familiar faces from customers to competitors.

By far the most popular item on our stand, probably helped by how close we were to the robotics section, was the stepper motor controllers from Geckodrive.

Marcus Freimanis came all the way from California to help us on the stand and show off a 3d printer assembled by him and his team as a working demo unit for the exhibition.

We tried our hardest to make every part of the stand interesting by making each pod interactive in its own way. From timers ticking away, to interactive HMI’s and even a PLC clicking its output relays to the tune of happy birthday. (it is our 25th anniversary this year)

The feedback we got from stand visitors was great which made it even more worthwhile. Here are just a few photos from the show.